In March 2026, SBI General Insurance Company Limited, one of India’s leading general insurance providers, launched an integrated brand campaign titled ‘Chuniye Bharosa, Apno Sa,’ positioning the insurer as a trusted family protector with a strong focus on health insurance.
- As part of the campaign, the company appointed actor Pankaj Tripathi as its Brand Ambassador.
Objective: Through strong storytelling and continuous engagement initiatives, the campaign aims to enhance brand recall and reinforce SBI General Insurance’s reputation as a dependable provider of financial protection solutions.
Promotional Film: As part of the campaign, the company released a health insurance promotional film featuring Pankaj Tripathi, portraying him as a dependable family member who expresses care through thoughtful everyday actions.
Campaign Outreach: The integrated campaign will be promoted across multiple platforms, including Print, Television (TV), Over-The-Top (OTT) platforms, and social media channels.
About SBI General Insurance: It was incorporated in 2009 and started operations in 2010. It is a joint venture(JV) between State Bank of India (SBI) and Napean Opportunities LLP and operates under the Insurance Regulatory and Development Authority of India (IRDAI). The company is headquartered in Mumbai, Maharashtra.
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