Razorpay Partners with Sarvam AI to Launch Voice-Led Multilingual Digital Commerce in India
In March 2026, Razorpay, an Indian fintech company, partnered with Sarvam AI, an Indian Artificial Intelligence (AI) startup, to introduce voice-led, multilingual digital commerce solutions in India.
Key Details of Partnership
Purpose: The collaboration aims to enable users to discover products, place orders and complete payments through voice commands in their preferred language.
Technology Integration: Under the partnership, Sarvam AI’s models and agentic technology stack will be integrated with Razorpay’s payment infrastructure to enable AI agents that understand multilingual conversational inputs and execute real-time transactions.
Pilot & Rollout: The feature will initially roll out on Sarvam AI’s Indus Application(App), with Swiggy as an early partner enabling voice-based food ordering, while a pilot is already live on The Derma Co website for voice-based product browsing and purchases.