• The MoU was signed in the presence of Union Minister Gajendra Singh Shekhawat, Ministry of Culture and Ministry of Tourism(MoT); Vivek Aggarwal, Secretary, Ministry of Culture; and Gunjan Soni, Managing Director (MD)- India, YouTube.

Key Details of MoU:
Aim: The initiative aims to preserve, popularize, and showcase India’s diverse cultural heritage through digital platforms.
Key Role: Led by the Ministry of Culture and executed by a Joint Task Force (JTF), in partnership with YouTube as Knowledge Partner, providing training, analytics insights, monetization guidance, and rights awareness.
Support: Ensure Infrastructure Support through access to facilities at Indira Gandhi National Centre for the Arts (IGNCA), Delhi, Sangeet Natak Akademi (SNA), Delhi, National School of Drama (NSD), Delhi, Kalakshetra Foundation (KF), Chennai, Tamil Nadu (TN) and Zonal Cultural Centres (ZCCs).
Vision: Align with Prime Minister’s (PM) ‘Vocal for Local, Local for Global’ approach to position indigenous art in international markets and strengthen India as Vishwa Mitra (VM).