In March 2026, PayU, a digital payments and financial services provider in India, entered into a strategic partnership with GoKwik, a checkout optimisation platform for Direct-to-Consumer (D2C) brands, to launch India’s first Integrated Conversion-to-Completion (C2C) stack.

• The collaboration aims to improve the efficiency of the digital commerce ecosystem by enabling seamless checkout and payment completion for online shoppers.

Introduction of Integrated Commerce Platform: The collaboration integrates GoKwik’s conversion intelligence and checkout tools with PayU’s digital payment infrastructure, enabling D2C brands to manage customer conversion and payments through a single platform.

Significance: It simplifies the commerce technology stack, improves checkout conversions, reduces transaction failures, enhances payment success rates, and strengthens the digital e-commerce ecosystem.

About PayU: PayU is a fintech platform providing digital payment and financial services, operating under Prosus, with some businesses regulated by the Reserve Bank of India (RBI).

About GoKwik: GoKwik is an e-commerce enablement platform supporting 15,000+ D2C brands, helping improve conversion rates and reduce Return-to-Origin (RTO) orders.